Just after the launch of Apollo 12 mission in 1969 the rocket was struck by lightning - shutting off the electrics and causing a probable aborted mission. Immediately John Aaron a junior flight engineer on the ground at Mission Control, suggested a solution to his Flight Director. Although none of his superiors had any idea […]
Doing good competitor analysis is an important part of developing our ideas. Indeed, ongoing competitor analysis to keep our finger on the pulse is even better! Below is some steps you can take today to get started. Thanks to simplybusiness.co.uk for this great content. How to do a competitor analysis: step-by-step 1. Identify your competitors […]
Market research is possibly the most important part of starting a business. How we conduct it though has changed. There are numerous old and new ways to gain feedback from potential customers, which we have outlined below. Thanks to Hubspot.com for this great content. Be sure to check out the link at the bottom of […]
Can’t be bothered to come to the office or genuine cultural change? To start with a title like ‘how to have a grown up conversation…’ implicitly suggests that until now we have not been having one about the subject in question. At #TalkingTeams we do not believe, especially recently, that there has been a mature national conversation […]
Social media is and will continue to be the cheapest, fastest and easiest way to promote your business. Trouble is, we ALL know this and chances are your competitors do too. So how do you stand out from that competition and create content that really speaks to your target audience? In this short article we […]
When Manabu Learning won an ‘Innovative Business of the Year’ award in October 2021 it felt strange as I had never once thought of myself as an ‘innovator’. It felt more like what we were doing was just good business, identifying a problem for our customers and providing a solution. The excellent book The E-Myth […]
Non-directed observation So something that’s been working well for some of our clients recently has been this whole idea of ‘non-directed observation’. This basically means that if someone is discussing an issue with you, observe and reflect what they are saying, rather than trying to interpret it. It works SO WELL because it makes you […]
I remember it like it was yesterday - bored numb sitting in a dark room for 2 days (not straight, they did show us mercy and let us leave for the evening!) listening to a trainer tell us all about how to sell the new range of products our company had just launched. We have […]
